New frontiers: Elon plans to launch master’s program in interactive media

April 17, 2009

Jessica L. Dexheimer

April 15, 2009

Elon University will expand upon it’s four existing graduate programs by launching a Masters of Arts in Interactive Media program this summer.

The program is a one-year, full-time program that offers students access to Elon’s cutting-edge communications technology and provides students with the opportunity to travel abroad to work on a complex, multimedia project.

According to the program’s Web site, 36 total students will be admitted in to the program, and both professionals and new graduates are encouraged to apply. But, what exactly is interactive media? 

Ken Calhoun, an associate professor in the School of Communications at Elon, defines interactive media as a two-way system of communications that promotes participation between the audience and the text. Calhoun explains that readers appreciate interactive media as it gives them “choice and control.”

Interactive media is becoming more common, and can be seen in  different types of Web sites, computer games and even some movies. Calhoun says that interactive media is “the must-do for the future of communications,” and therefore, students hoping to break in to the field of communications or journalism could benefit from Elon’s new graduate program.

“I think you can create more options for yourself if you have more skills,” he said to a group of journalism undergrads. “I think it’s important to focus on that one skill … and the more it touches on different types of communications, the more likely you are to find a job.”


Click here to hear Calhoun talk about “machinima,” a cutting-edge new trend in interactive media.


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